Earth Hour 2009: Success or Failure?

2009 is the third year Sydney has participated in Earth Hour, an annual event where people are asked to switch off their lights (just their lights) for 60 minutes. I've made time lapse movies of the event each year from different locations. 2007 I shot the city from my balcony in Watsons Bay. In 2008 I ventured into Fleet Steps near Mrs Macquarie's Chair near the official Earth Hour function site. Both these shoots were west facing and showed the Macquarie street neons plus the neons on Castlereagh and Elizabeth streets.

The 2007 event was very impressive as many building owners and managers communicated with their tenants to turn their lights off for the hour. Now, this shouldn't be too hard a task really because many buildings have centrally controlled BMS (Building Management Systems). Of course some organisations do have late weekend shifts, especially those who deal with US or European HQs or the NYSE.

2008 was also pretty good.

This year I ventured to the other side of the city to shoot looking east, over Darling Harbour (the body of water, not the tourist destination). I found a great (secret) location, set up the gear and started shooting. Sounds boring? Not at all. I was joined by Chris Larson (Larso) and we both proceeded to 'gar up. Me; Monte Christo A – superb! Larso: Hupman Magnum. Must have been good because he went for another.

Coincidentally an Earth Hour volunteer happened by. The Lars and I were thinking that this year the result was no so great. We saw some lights go off here and there. The major neons were off. Not so we were informed by Sara/Sarah. Best year ever we were informed. More companies participating than ever etc etc.

However The Bond, Australia's first 5 Star Green Rated building was lit up like a Christmas tree. Or so we thought. Because when Earth Hour finished they somehow found even more lights on the top floor, north end to burn up. The Bond is a 5 story low rise on the left side of the shots below. It's right above the light of the harbour beacon which thankfully stayed on all night, unlike a certain passenger vessel with 5 drunk idiots on board that ventured into the main channel without any navigation lights on. Fools!

Below are 4 pix of the event. Now you tell me; based on the fact that Earth Hour is a symbolic event to educate the public and enterprise that even something as simple as flicking a light switch off can make a huge difference to global warming, was Earth Hour 2009 a success?

For my money – I don't think so. I think the environment still plays second fiddle to the economy and Earth Hour this year should have tapped that idea ie save money, save the environment, and would have much better buy in.

2009-03-28 at 19-34-11 88641
7.30 PM – 1 hour before the official start

2009-03-28 at 20-25-19 88642
8.25 PM – 5 minutes before the official start (that's a plane, not a UFO)

2009-03-28 at 21-00-01 88643

9.00 PM – The half way mark

2009-03-28 at 21-59-55 88644

10.00 PM – 30 minutes after the official finish

(Technical notes – these images were shot on a Canon 30D using a 10-22mm f/3.5 Canon EF-S lens @ 10mm. Each exposure is 5 secs @ f/8. The ISO was set at 1600. They have all been cropped from the standard 4:3 to 16:9 ratio. Next time, I'd shoot much tighter to retain more image quality at larger sizes)

Me in the SMH – 11th Paragraph

Twitter: the new way to find a job – BizTech – Technology – smh.com.au.

Interesting experiences here although I do not agree at all with the last couple of paragraphs. Online branding/personal branding is IMPERATIVE! Branding, and this is what 99.9% of advertisers and 'brand managers' either don't understand or don't know, IS ALL ABOUT RELATIONSHIP BUILDING. Build your brand, build your relationships. They will be the absolute cornerstone to success; personally, professionally, commercially.

Update 28/03/09 1040hrs: Just received first LinkedIn request related to the story.

Knowing (2009)

Knowing_poster5

Knowing (2009).

This could have been so great. Cage is the genius professor who accidentally discovers that the contents of an envelope given to his son that came out of a 50 year old time capsule gives the date, lat and long plus death toll from every major disaster since 1959. But there are two predictions left….

There are two unbelievable good special effect disaster scenes in Knowing which are worth the price of admission alone.

The ending, always the hardest part of a movie in my opinion, is just ridiculous. Without spoiling it, it's the literary equivalent of "and then we woke up". Extremely disappointing.

Some of it's shot in Melbourne made to look like big city USA. The supporting cast is ordinary and Cage is Cage – no change there then.

But, I still stay see it just for the two SFX disaster scenes. But leave 20 minutes before the end. It's better to miss it, than see the train wreck that it is.

4/10 (Fake New York doesn't count in my rating for this one)

The Boss – For Twitter C.E.O., Well-Orchestrated Accidents – NYTimes.com

The Boss – For Twitter C.E.O., Well-Orchestrated Accidents – NYTimes.com.
Nice little bio from the sort-of-founder of twitter, Evan Williams.
I particularly like the para, “My life has been a series of well-orchestrated accidents; I’ve always suffered from hallucinogenic optimism. I was broke for more than 10 years. I remember staying up all night one night at my first company and looking in couch cushions the next morning for some change to buy coffee.” I feel your pain, brother.

Mad Money about to go the same way as Crossfire

This is just too fantastic.

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