http://mumbrella.com.au/googles-creative-push-sees-it-become-award-schools-main-sponsor-10609

With the new sponsorship arrangement between AWARD and Google there is a high probablilit that future copywriters and art directors will be taught beyond the full page ad or 60 sec TVC.

For many years these formats have been the holy grail of a creatives’ career. The effectiveness as a marketing tool however has been sliding for almost the same time.