The Fall and Rise of Podcasting

Abstract

This research looks at podcasting; the practice of creating, producing and distributing, in the most, audio content in the form of programs. Programs include but aren’t limited to news, sport, documentary, education, dramatization, review, preview and comedy. The goal is to show how important podcasting has become in relation to mainstream media and its impact on audiences as an alternative to, or enhancement of, contemporary radio broadcasting. This has been done by examining research from the Pew Research Centre for Journalism, Edison Research and others. Through analysing, interpreting and reviewing existing material this research highlights how podcasting has moved from a perceived threat to radio to the greatest supporter of modern radio medium. Continue reading “The Fall and Rise of Podcasting”

Is Radio Really Dead

Yesterday was a interesting 24 hours in the media cycle. In the morning, I get an email announcing radio was dead. Although I don’t listen to any commercial radio anymore, I was surprised to hear it was dead. But then again, this story seems to come around every year or so. And still I’m pretty sure that there are still radio stations out there.
Link: RIP radio? – Technology – smh.com.au.

But just hours later I got an email from AdNews saying radio adverting revenue was up on the previous year. A dead service making more money than before? Fascinating. Are radio stations making all their money from podcasting? I think not.

7, 9 & 10 v 80,000

Eddy may control the high jinx on 1 v 100 but the network he controls is about to get a mass of competitors and not from Foxtel either.

Back in January amid the hype of Apple’s iPhone, Mr Jobs announced AppleTV, which is due to land any day now. This device is a little smaller than the smallest of pizza boxes and plugs into your widescreen TV. So what? So this; anything that you download to your computer, Mac and PC, that goes into iTunes will play on your TV. Sick of game show after crime show after reality show. No problem. Flick over to one of the video podcasts you subscribe to (for free) and watch the latest show.

Apple is already gearing up for the arrival the product into stores very soon with
AppleTV Podcast Showcase.

Also, the latest version of iTunes has a change in the preferences of great note. Now you can change the Parental settings to conform to Australian ratings. This has lead many to speculate that availabily of TV shows and movies from the iTunes Music Store is imminent – in the same way that Australia got access to the iTMS many, many months after other countries.

But right now the job I wouldn’t want is marketing director at a large multinational-carbonated-breakfast-cereal-snack-food-automobile-fast-moving-consumer-good manufacturer. Where am I going to place my ads? What shows are my eaters/drinkers/drivers/consumers watching? Fuel Time! TreehuggerTV! Southerby’s Private View! My media buyers haven’t told me about these shows. What networks are they on?

Bye bye TV stations

Mr Packer Sn was quoted; “You get one Allan Bond in your life”. Mr Packer was of course referring to the fact that he sold the Nine network to Mr Bond for A$1 Billion and bought it back not so long later for about A$300 Million.

But they days of TV stations or even networks being cash registers are long gone. The producers, the content creators, are the winners now. This post os from my very good friends at The Unoffical Apple Weblog.

Now that cable companies are actually producing qulaity content (SATC, Sopranos et al), and releasing them as podcasts to the world for FREEEEEEEEEEEEEEEE, the opportunities for stations to grab cash from advertisers is long gone.

Imagine a world where news bulletins are put together every hour for syndication. No more are you reliant on the 6pm, 7pm, 10pm or later news bully. Your computer has already downloaded the latest news for you to watch at your convenince – not at theirs.

Comparing Video Podcasts with the iTunes Store TV episodes – The Unofficial Apple Weblog (TUAW)

Link: Comparing Video Podcasts with the iTunes Store TV episodes – The Unofficial Apple Weblog (TUAW).