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Happy Meals to go: the fat backlash

This is getting more and more interesting. When cigerette advertising was banned smoking take-up fell dramatically – but only with the support of a anti smoking campaign. To get the results the govt wants, will they need to create an anit-fast food campaign.

Smart agencies may want to invest some time in researching that if this legislation gets through.

Link: Happy Meals to go: the fat backlash – National – smh.com.au.