Month: May 2006

Content is king. I’ve said it before and I’ll say it again and again.

The Australian advertising legendary jingle writer Alan Morris of MoJo fame had a saying; ‘If you’ve got something to say, say it. If you haven’t, sing it.”

People will not waste their time listening to a podcast if it’s crap – that’s what radio has done for 20 years. Podcasting is about getting qulaity information to your audience so they can listen at their convenince. There is no real mystery to podcasting.

And this story illustrates my point very well.

Link: Mac News: Podcasting : NPR Fleshes Out Its Podcast Lineup.

This will be interesting to see how long Sustagen will sustain it’s association with these podcasts when the audience drops to nothing. Just like all previous instances when podcasters have put ads in their shows.

Alan Kohler with his daily market report got the message quickly and moved the ad for Landrover from the top of the show to the end. Hopefully his audience is climbing again – it’s a bloody good listen.

Link: Austereo links with Sustagen in ad deal – Breaking News – Business – Breaking News.

Link: The Sydney Morning Herald Blogs: MashUp / When you’ve been shafted … Archives.

The rise of the corporate podcast will be the driving force in making podcasting a ‘real’ medium for advertisers. Remember, TV wouldn’t be with us today if it wasn’t for game shows sponsored by advertisers. Actually, in many cases the shows were 100% funded by the advertiser which entitled them to name the show, eg Shell Pick-a-box and Lux Name That Tune.

Link: A Case For Podcasting Now.

Link: The Sydney Morning Herald Blogs: MashUp / Listen up: how to shed those unwanted kilos Archives.

Bring it on! And check out what Cameron Reily had to say on the topic visit at cameronreily.com