Month: January 2008

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I recently ‘won’ tickets to see a Mystery Movie at Palace Verona last night. The previso was I had to complete a survey about the film at its conclusion. The movie was Be Kind Rewind starring Jack Black, Mos Def, Danny Glover and Mia Farrow directed by Michel Gondry.
This is not a review of the entire movie because I walked out after an hour which was 30 minutes after a lot of other people.
The first hour was confused, slow moving and stupid. Would the next 35 minutes be any better? I assumed not. When asked to complete a survey about the movie by the movie’s Australian distributor, Roadshow, I simply wrote “RUBBISH” over the top of the page.
Who ever green-lighted this production should never be allowed to approve movie production again.
Utter crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap. Crap.

I was fortunate enough to meet George Betsis in 1992, the very first year he (with Phil Atkinson) ran The Advertising School. The model for TAS was then adopted by AWARD but that’s another story altogether.

Being a legend in advertising, George was interviewed regularly by the trade publications but one article in 1996 stands out from all the rest. In this Q&A session George outlined the Swashbuckler’s Code; 13 rules for men to live their lives.

For many years I lived my life by these rules until, over time, the seriousness of life takes over from swashbuckling.

From this day forth I re-pledge myself to the Code (although #9 I’m still working towards)

With no one’s permission, but my thanks to George, here be the Swashbuckler’s Code:
1. I live life with passion everyday.
2. I devote at least 10% of my time to creating unforgettable adventures.
3. I dream big dreams, and take big risks.
4. I am magnetic, and inspire other people to swashbuckle.
5. I follow my heart, and trust my instincts.
6. I am a lover and a romantic.
7. I am a gentleman and a rogue.
8. I have a sparkle in my eye, a swagger in my walk and fire in my loins.
9. I am strong, fit and super healthy.
10. I love life with every fibre of my being.
11. I take photos and collect trophies.
12. I have no regrets and make no excuses.
13. On observing me in full flight, others think ‘my, he’s a thrusting chap!’

Yesterday was a interesting 24 hours in the media cycle. In the morning, I get an email announcing radio was dead. Although I don’t listen to any commercial radio anymore, I was surprised to hear it was dead. But then again, this story seems to come around every year or so. And still I’m pretty sure that there are still radio stations out there.
Link: RIP radio? – Technology – smh.com.au.

But just hours later I got an email from AdNews saying radio adverting revenue was up on the previous year. A dead service making more money than before? Fascinating. Are radio stations making all their money from podcasting? I think not.