Ever since the mysterious “Can’t” poster campaign started appearing about a week or so ago, it has reminded me of the ad below. Stunningly simply, immediately communicative, irrefutably hilarious and time tested.
As per the credits; created by Alan Crew and Darryn Devlin with photographer Michael Corridore – won Bronze at AWARD in 1996 and Folio Best of Year in 1997.
The client was Ford Pills and the agency was the now extinct BAM founded by Rob Belgiovane, Phil Atkinson and Reg Moses.
This is reproduced without permission from anyone but I do thank Campaign Brief for printing the ad in their 1997 publication ’10 Years of Creative Australian Advertising’
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