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How not to do PR

Recent news from both News Limited and Fairfax media companies about their strategic (code for mass redundancies) was seen by one public relations consultancy as an opportunity.

An employee, with or without permission or even encouragement from management, decided to post a ‘thought leadership’ article about the advantages PR consultants could leverage with ‘less journos’ in place at the above mentioned companies on industry journal Mumbrella.

This was widely received as ‘biting the hands that feed you’ by many in the comments. Some took the poor girl’s side, still some took aim at the publication, the consultancy and each other.

Below is a screen shot of Mango PR client page at the time of publication. Let’s see how it changes over the coming days and weeks as brand, communications and marketing managers from these companies realise that never another release from Mango will ever move from a journos inbox past the trash.

UPDATE (3 Nov 2012): This incident was mentioned by Mark Colvin (@colvinius) in his Andre Olle Media Lecture. Mr Colvin’s address is available in transcript and audio. Mandatory for any media  professional.

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UND YOU VILL ENJOY!

World politics and economics are far from my strong points but I do find them interesting. Even in this era of über (pun intended, as you will discover by reading on if the tone of the headline hasn’t suggested already) connectedness I still feel somewhere between isolated and protected living in Australia.

The real life Greek tragedy playing out in Athens, Madrid, Rome and Lisbon, and Brussels and Berlin and it seems everywhere in the EU has become a mere punch line to steady stream of bad jokes.

This excellent essay by Victor Davis Hanson offers great insight to the situation and while over 6 months had gone by since it was originally published, nothing much has changed.

by Victor Davis Hanson
Hoover Institution, Stanford University
December 15, 2011

The rise of a German Europe began in 1914, failed twice, and has now ended in the victory of German power almost a century later. The Europe that Kaiser Wilhelm lost in 1918, and that Adolf Hitler destroyed in 1945, has at last been won by German Chancellor Angela Merkel without firing a shot.

Or so it seems from European newspapers, which now refer bitterly to a “Fourth Reich” and arrogant new Nazi “Gauleiters” who dictate terms to their European subordinates. Popular cartoons depict Germans with stiff-arm salutes and swastikas, establishing new rules of behavior for supposedly inferior peoples.

Millions of terrified Italians, Spaniards, Greeks, Portuguese and other Europeans are pouring their savings into German banks at the rate of $15 billion a month. A thumbs-up or thumbs-down from the euro-rich Merkel now determines whether European countries will limp ahead with new German-backed loans or default and see their standard of living regress to that of a half-century ago.

A worried neighbor, France, in schizophrenic fashion, as so often in the past, alternately lashes out at Britain for abandoning it and fawns on Germany to appease it. The worries in 1989 of British Prime Minister Margaret Thatcher and French President François Mitterrand over German unification — that neither a new European Union nor an old NATO could quite rein in German power — proved true.

How did the grand dream of a “new Europe” end just 20 years later in a German protectorate — especially given the not-so-subtle aim of the European Union to diffuse German ambitions through a continent-wide super-state?

Not by arms. Britain fights in wars all over the globe, from Libya to Iraq. France has the bomb. But Germany mostly stays within its borders — without a nuke, a single aircraft carrier or a military base abroad.

Not by handouts. Germany poured almost $2 trillion of its own money into rebuilding an East Germany ruined by communism — without help from others. To drive through southern Europe is to see new freeways, bridges, rail lines, stadiums and airports financed by German banks or subsidized by the German government.

Not by population size. Somehow, 120 million Greeks, Italians, Spaniards and Portuguese are begging some 80 million Germans to bail them out.

And not because of good fortune. Just 65 years ago, Berlin was flattened, Hamburg incinerated and Munich a shell — in ways even Athens, Madrid, Lisbon and Rome were not.

In truth, German character — so admired and feared in some 500 years of European literature and history — led to the present germanization of Europe. These days we recoil at terms like “national character” that seem tainted by the nightmares of the past. But no other politically correct exegesis offers better reasons why a booming Detroit of 1945 today looks like it was bombed, and a bombed-out Berlin of 1945 now is booming.

Germans on average worked harder and smarter than their European neighbors — investing rather than consuming, saving rather than spending, and going to bed when others to the south were going to dinner. Recipients of their largesse bitterly complain that German banks lent them money to buy German products in a sort of 21st-century commercial serfdom. True enough, but that still begs the question why Berlin, and not Rome or Madrid, was able to pull off such lucrative mercantilism.

Where does all this lead? Right now to some great unknowns that terrify most of Europe. Will German industriousness and talent eventually translate into military dominance and cultural chauvinism — as it has in the past? How, exactly, can an unraveling EU, or NATO, now “led from behind” by a disengaged United States, persuade Germany not to translate its overwhelming economic clout into political and military advantage?

Can poor European adolescents really obey their rich German parents? Berlin in essence has now scolded southern Europeans that if they still expect sophisticated medical care, high-tech appurtenances and plentiful consumer goods — the adornments of a rich American and northern Europe lifestyle — then they have to start behaving in the manner of Germans, who produce such things and subsidize them for others.

In other words, an Athenian may still have his ultra-modern airport and subway, a Spaniard may still get a hip replacement, or a Roman may still enjoy his new Mercedes. But not if they still insist on daily siestas, dinner at 9 p.m., retirement in their early 50s, cheating on taxes, and a de facto 10 a.m. to 4 p.m. workday.

Behind all the EU’s 11th-hour gobbledygook, Germany’s new European order is clear: If you wish to live like a German, then you must work and save like a German.

Take it or leave it.

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Can’t Beat This

Ever since the mysterious “Can’t” poster campaign started appearing about a week or so ago, it has reminded me of the ad below. Stunningly simply, immediately communicative, irrefutably hilarious and time tested.

As per the credits; created by Alan Crew and Darryn Devlin with photographer Michael Corridore – won Bronze at AWARD in 1996 and Folio Best of Year in 1997.

The client was Ford Pills and the agency was the now extinct BAM founded by Rob Belgiovane, Phil Atkinson and Reg Moses.

This is reproduced without permission from anyone but I do thank Campaign Brief for printing the ad in their 1997 publication ’10 Years of Creative Australian Advertising’

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What I Think

Is SOPA the end of the internet…?

If you use the interent any time during the day you may have seen the term SOPA pop up in news sites, social sites and blogs.

But what is it all about? This is the best explanation I’ve seen so far.

[vimeo http://vimeo.com/31100268]

To say that SOPA could be the end of the internet is stretching the ideas of rational thinking, but it will be, if it passes the US House of Reps and Senate, and isn’t vetoed by President Obama, the end of the internet as we know it today. Facebook, YouTube and Wikipedia could all be nothing but a memory or nothing like they are right now.

We all take the net for granted but it’s important to remember that the controlling organisation, ICANN, is overseen by the US Dept of Commerce and was created by US Dept of Defence’s Defence Advanced Research Projects Agency (DARPA), also the guys who first invested in Facebook, but that’s another story.

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I remember those days…

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Happy 21st Ashleigh!

So, favourite Niece/Goddaughter, here’s your birthday present.

  1. 2012 Membership to the Melbourne Storm
  2. Virgin Blue $200 Gift Voucher
  3. Your personal domain name: www.ashleighmcclure.com
    I registered this domain for you so can have your own little part of the internet. I’ll show you hot to set it up so you can have all your existing email addresses and anything@ashleighmcclure.com go to one mail box.
Lots and lots of love and all the happiness in the world for your future.
UCraig


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The evolution of the URL

http://www.brand.com

www.brand.com

brand.com

facebook.com/brand

twitter.com/brand

.brand

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What I Think

Where do your emails end up?

The short answer is; you never ever know, so treat each one as if you’re telling the world. Countless court cases have come down the wrong way due to so called ‘private emails’ being made very, very public.

The lesser end of the spectrum is just personal or professional embarrassment.

Below is a screen capture of an email that was forwarded to me from a friend who received it from one his friends.

It’s a funny little analogy. But to me, what makes it even funnier is who it’s coming from. Or more correctly, the profession of the originator – a counsellor  (sort of a budget shrink).

When the ‘joke’ and the signature are read together it’s a short walk to see this guy is pretty much saying, ‘if your life is fucked, I can’t help you’.

So the lesson for today; learn how to remove your ‘business’ signature when sending unrelated emails.There’s probably others to do with professional misconduct but I’m no expert in those matters.

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What I Think

A brief, open letter to Paul Keating

Dear Mr Keating,
You of all people need no reminding of the importance of the Barangaroo development site. It is more than a once in a generation opportunity, it is a once in history opportunity.

As such there are many with specific interest in the site and the majority of those have profit as their main motivator.

Your role as a guardian of Sydney’s architectural and planning oversight through your commentary in all forms is not only required but is your duty. Resigning your post as Chair of the Design Review Panel is unacceptable.

There is no way you could have anywhere near the influence being outside the decision process of this development. To wit, it is in the national interest that you immediately take whatever steps necessary to reverse your resignation from the aforementioned post and continue to fight for this unique development.

No matter what obstacles are put in your path by politicians, bureaucrats or lobbyists you must as you have always done find creative ways to sidestep their efforts for the good of the residents of Sydney, the state of NSW and the future of Australia.

This is an opportunity for you to leave a lasting legacy. It is up to you if that legacy is of failure or triumph.

Regards etc,

Craig Ashley Russell

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What I Think

Mad Men Creator Inks Long-term Deal, Show Renewed Through Season 6, Cast Cuts

The best news I’ve had all day. Now for the big worry; who gets the chop? According to the deal just signed by Weiner, the show’s creator, he has to cut 2 series cast members leaving 4 from the original 6. This is of course to save some actors from being typecast… I mean to save money.

Vote for who you want to go from the regular lineup. My choice, hmmm (no not Hamm) I’d send Lane Pryce back to Britain and give Bertram Cooper the heart attack he’s only one martini away from.

Mad Men Creator Inks Long-term Deal, Show Renewed Through Season 6, Cast Cuts Averted.