Author: Me

  • FaceBook wants to know ‘what’s on your mind?’

    In FB land things need to change. Already they have had several major and public stuff ups – not that stuff ups are bad as they provide invaluable learning experience.

    It’s just that my Blink feeling is that these actions are becoming more and more desperate. At worst, I think these could be the death knell for FB (probably just a slide into irrelevance) or what may be smarter is the exit of Mr Zuckerberg who is so far out of his league that the public business image of FB is now emabarrasing for all invloved.

    I gave up FB a year ago, but got suckered back in as more people discovered it and friend count climbed. Then I suffered from ‘friend overload’ – just too much garbage information; I do not care that you’re picking your nose, or having a coffee.

    I then started doing a very unFB thing and culled friends. Very carthatic and streamlined my information flow. However, as the reverse isn’t happening (ie my friends aren’t culling their friends) they are still getting far too much info for the average human and therefore reply to posts aren’t happening for me. There is little or no dialogue being created and so no community being built. I know no more about my friends than before FB existed. Now this is obviously a user centric experience but I believe that my friends aren’t the only ones who are in info overload.

    Will the new features to FB save it? I think the ‘gunius’ (aka thief) kid Z’berg needs to go and be replaced by someone who knows what they’re doing.

    Facebook Plans Changes to Friend Updates – Bits Blog – NYTimes.com.

  • Deluge

    I just finished a bottle of a new brand of bottled water called ‘deluge’. Horrible. Supposed to be ‘natural australian spring water’ (I know proper nouns are supposed to be capitalised but some too funky designer thought Nooooo, let’s make a statement – lucky they left the ‘y’ out!).
    Tasted like, better be careful here, reflux. That’s right. If you’ve eaten a curry a bit too fast and it’s come back on you, with a beer, then that’s what this stuff tastes like. Stay away. Die of thirst. It’s that bad.

  • Blink and you’ll get it

    Gladwell's recent book 'Blink' is fascinating from many angles. From the job hunter's point of view he writes about how a prospective employer would be better off spending 10 minutes in a candidate's bedroom than meeting with them face-to-face for an hour at a time, once a week for a year. 52 hours v 10 minutes. However both are pretty much unlikely to occur.
    The theory goes that we each have so much accumulated knowledge and general expertise in human nature that the signals that can be picked up from a prospective candidates bedroom are more telling than 52 hours of interviews. How I arrange my books, what books I read, what music is on my iPod, are the clothes all over the place or are they stacked neatly in colour order, what art work/posters adorn my walls.
    Do you want a prospective employer wandering around your bedroom? I don't. So I think the answer is to turn our blogs into our bedrooms. Look at the stuff we put in our 'digital bedrooms' – you can see the ads I've created that I think are the best, my best work. You can see what book's I've read and want to read – how telling is that – plenty of Godin, no Proust. I've blogged about the movies I like and why and didn't like and why. You can see my passion, photography and what I think are my best pix. Catagorised. Filed. Sorted. Displayed. You can see my twitter updates and glean how open I am as a communicator. You may even be able to pick up on my sense of humour. Or lack thereof.
    You can get to my LinkedIn profile and check out who I know professionally and where I've worked. And for whom.
    As I look around my bedroom I can see every part of me; the good, the bad, the ugly.
    So welcome to my bedroom. I'd be fascinated to know what you thought of me from what you see here.

  • Facebook get rich quick scam busted – web – Technology – smh.com.au

    Facebook get rich quick scam busted – web – Technology – smh.com.au.

    Here’s a free safety tip; never, ever buy anything from anyone advertising on FaceBook. Assume every advertiser is a liar, thief and cheat. Simple.
  • Too funny

    Telstra executive sparks Microsoft security scare – BizTech – Technology.

    Nice work Sol. My guess is he’s down to his last million after watching his options disappear into thin air and needs to get some quick cash via eBay. How many prototype HTC handsets with WM 6.5 will be on eBay tomorrow? And how many WM 6.5 operating systems will be on torrent servers tomorrow? Microsoft say they have no cause for concern; have they met the internet?
  • Hello world!

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  • Consumers are not dumber than marketeers

    Whisper campaigns exposed: pay per lie on YouTube – BizTech – Technology.

    This seems to be happening more and more often. As this story outlines a blobger was paid to promote a TV show. Last month a blogger was paid to promote a menswear line. But where’s the story? that bloggers are being paid to be the voice of marketeers or that people are finding out.

    As I’ve mention many times now it’s only the first 10 or so pages of the news paper that’s news, the rest is courtesy of public and media relations. And it’s the stuff you don’t get to read about that should worry you most, thanx to the craft of spinning – professionals or manage to kill stories before they get to the paper editor. I’m using newspapers here but the same is true for all news media.

    From a PR point of view this is all upside, or as Leo Laporte would say, ‘They failed up’. This article has got a big mention for the producers, a big mention of the show (with pic and star’s name). One can wonder who outed the blogger; his 3rd party associate perhaps. Or can wonder about important things in life.

    Marketing makes the world go round. Convincing you to buy product ‘New and improved’ over ‘Old and trusted’ or believe in candidate ‘It’s time for a change’  instead of ‘stick to who you know’ is one of the biggest industries on the planet. 

    The days of simple press ads with a TV offer just don’t work anymore. We’re in a fascinating time where consumers are becoming wiser and far more technologically than those producing ads.

    There’s a great line in the 2nd ep of Studio 60 on the Sunset Strip when the new president of NBS states; ‘ I don’t believe that the people who watch television are dumber than the people who make television.’ It’s a thought that marketeers and advertisers should take on board.