Category: What I Think

  • The Problem with Passwords

    There are thousands of posts on how to create a good password. There are even more on instances of hacking and the consequences there of. And if it all seems too hard to remember complex passwords ask yourself this question; do you like your life?
    Here’s another question to ponder; why do hackers hack?
    The dudes who hack government databases, websites and secured servers, as well as media and big bad corporation sites want info to use in a variety of ways from citizen activision in the case of governments to corporate espionage in the case of corporations.
    So what do they want with your details? Imagine if you will you arriving in a foreign airport at passport control or immigration. Except it’s not you it’s someone else. Someone who purchased a complete real identity and simply changed the picture on a passport. In some countries this is easily aided with a bribe; near Asian and form eastern bloc countries for sure. They probably wont impact you until next time to use your passport. Alarm bells will ring. You will be questioned and the ‘evil doers’ ( thank you President Bush) will be long gone. Far fetched. Not nearly far fetched enough.
    Many countries have banking laws far less restrictive than ours. It’s those restrictions that helped Australia bypass the GFC a few years back by the by, but thats another story. The online credit card processing procedure requires very little real world info and hardly any verification. Run this nightmare in your head; a hacker gets your deets then applies for a credit card. Thing this, they don’t stop applying on a variety of sites until the stolen persona fails. By that time, you have incurred the debt of a small African nation. Maybe even a large one. Can’t happen to you. So thought Top Gear presenter Jeremy Clarkson who was so sure his UK bank account could not be hacked he printed in his newspaper column his bank account number. A significant amount was transferred on his personal, private and oh so safe bank account to a charity. A virtual, fuck you, Clarkson. The bank repaid the stolen funds in a PR move to remind customers that giving our your account number is probably the single dumbest thing a human can do.
    McAffee, the security experts, believe the most common password that people use is ‘password’. This only applies to systems that don’t use forced criteria password creation. As a password, ‘password’ is probably the first password a non-hacker would attempt, especially with wireless networks.

    Human memory is the greatest advantage hackers have to accessing your details or data. Human nature dictates that we want ease and avoid difficulty. Therefore we use the same password across many websites, usually with a pet’s name and their birth year. Hackers say thank you. Not because they guess them, because people rarely give their pets long names or even add the two numeral century indicator prior to their birth year. Hackers love short. Cracking short codes is fast.

    When we think hackers we think of well organized criminal geeks wanting to get to our money, or credit. But often they are after pieces of information from multiple web sites where we have handed over personal details. Their real aim is identity theft. The value of a complete ID is worth far more than the money you have in your bank account or the credit available on your credit cards. With an authentic identity including valid history, credit can be secured for a range of services from cell phones to Internet access. Another popular target for hackers is email accounts, especially the free online services like Hotmail and Gmail. Hackers sell cracked email addresses to spammers so they can ply their trade. Personally, I’m still a,a

    Security levels vary from financial and banking websites to

  • How not to do PR

    Recent news from both News Limited and Fairfax media companies about their strategic (code for mass redundancies) was seen by one public relations consultancy as an opportunity.

    An employee, with or without permission or even encouragement from management, decided to post a ‘thought leadership’ article about the advantages PR consultants could leverage with ‘less journos’ in place at the above mentioned companies on industry journal Mumbrella.

    This was widely received as ‘biting the hands that feed you’ by many in the comments. Some took the poor girl’s side, still some took aim at the publication, the consultancy and each other.

    Below is a screen shot of Mango PR client page at the time of publication. Let’s see how it changes over the coming days and weeks as brand, communications and marketing managers from these companies realise that never another release from Mango will ever move from a journos inbox past the trash.

    UPDATE (3 Nov 2012): This incident was mentioned by Mark Colvin (@colvinius) in his Andre Olle Media Lecture. Mr Colvin’s address is available in transcript and audio. Mandatory for any media  professional.

  • UND YOU VILL ENJOY!

    World politics and economics are far from my strong points but I do find them interesting. Even in this era of über (pun intended, as you will discover by reading on if the tone of the headline hasn’t suggested already) connectedness I still feel somewhere between isolated and protected living in Australia.

    The real life Greek tragedy playing out in Athens, Madrid, Rome and Lisbon, and Brussels and Berlin and it seems everywhere in the EU has become a mere punch line to steady stream of bad jokes.

    This excellent essay by Victor Davis Hanson offers great insight to the situation and while over 6 months had gone by since it was originally published, nothing much has changed.

    by Victor Davis Hanson
    Hoover Institution, Stanford University
    December 15, 2011

    The rise of a German Europe began in 1914, failed twice, and has now ended in the victory of German power almost a century later. The Europe that Kaiser Wilhelm lost in 1918, and that Adolf Hitler destroyed in 1945, has at last been won by German Chancellor Angela Merkel without firing a shot.

    Or so it seems from European newspapers, which now refer bitterly to a “Fourth Reich” and arrogant new Nazi “Gauleiters” who dictate terms to their European subordinates. Popular cartoons depict Germans with stiff-arm salutes and swastikas, establishing new rules of behavior for supposedly inferior peoples.

    Millions of terrified Italians, Spaniards, Greeks, Portuguese and other Europeans are pouring their savings into German banks at the rate of $15 billion a month. A thumbs-up or thumbs-down from the euro-rich Merkel now determines whether European countries will limp ahead with new German-backed loans or default and see their standard of living regress to that of a half-century ago.

    A worried neighbor, France, in schizophrenic fashion, as so often in the past, alternately lashes out at Britain for abandoning it and fawns on Germany to appease it. The worries in 1989 of British Prime Minister Margaret Thatcher and French President François Mitterrand over German unification — that neither a new European Union nor an old NATO could quite rein in German power — proved true.

    How did the grand dream of a “new Europe” end just 20 years later in a German protectorate — especially given the not-so-subtle aim of the European Union to diffuse German ambitions through a continent-wide super-state?

    Not by arms. Britain fights in wars all over the globe, from Libya to Iraq. France has the bomb. But Germany mostly stays within its borders — without a nuke, a single aircraft carrier or a military base abroad.

    Not by handouts. Germany poured almost $2 trillion of its own money into rebuilding an East Germany ruined by communism — without help from others. To drive through southern Europe is to see new freeways, bridges, rail lines, stadiums and airports financed by German banks or subsidized by the German government.

    Not by population size. Somehow, 120 million Greeks, Italians, Spaniards and Portuguese are begging some 80 million Germans to bail them out.

    And not because of good fortune. Just 65 years ago, Berlin was flattened, Hamburg incinerated and Munich a shell — in ways even Athens, Madrid, Lisbon and Rome were not.

    In truth, German character — so admired and feared in some 500 years of European literature and history — led to the present germanization of Europe. These days we recoil at terms like “national character” that seem tainted by the nightmares of the past. But no other politically correct exegesis offers better reasons why a booming Detroit of 1945 today looks like it was bombed, and a bombed-out Berlin of 1945 now is booming.

    Germans on average worked harder and smarter than their European neighbors — investing rather than consuming, saving rather than spending, and going to bed when others to the south were going to dinner. Recipients of their largesse bitterly complain that German banks lent them money to buy German products in a sort of 21st-century commercial serfdom. True enough, but that still begs the question why Berlin, and not Rome or Madrid, was able to pull off such lucrative mercantilism.

    Where does all this lead? Right now to some great unknowns that terrify most of Europe. Will German industriousness and talent eventually translate into military dominance and cultural chauvinism — as it has in the past? How, exactly, can an unraveling EU, or NATO, now “led from behind” by a disengaged United States, persuade Germany not to translate its overwhelming economic clout into political and military advantage?

    Can poor European adolescents really obey their rich German parents? Berlin in essence has now scolded southern Europeans that if they still expect sophisticated medical care, high-tech appurtenances and plentiful consumer goods — the adornments of a rich American and northern Europe lifestyle — then they have to start behaving in the manner of Germans, who produce such things and subsidize them for others.

    In other words, an Athenian may still have his ultra-modern airport and subway, a Spaniard may still get a hip replacement, or a Roman may still enjoy his new Mercedes. But not if they still insist on daily siestas, dinner at 9 p.m., retirement in their early 50s, cheating on taxes, and a de facto 10 a.m. to 4 p.m. workday.

    Behind all the EU’s 11th-hour gobbledygook, Germany’s new European order is clear: If you wish to live like a German, then you must work and save like a German.

    Take it or leave it.

  • Can’t Beat This

    Ever since the mysterious “Can’t” poster campaign started appearing about a week or so ago, it has reminded me of the ad below. Stunningly simply, immediately communicative, irrefutably hilarious and time tested.

    As per the credits; created by Alan Crew and Darryn Devlin with photographer Michael Corridore – won Bronze at AWARD in 1996 and Folio Best of Year in 1997.

    The client was Ford Pills and the agency was the now extinct BAM founded by Rob Belgiovane, Phil Atkinson and Reg Moses.

    This is reproduced without permission from anyone but I do thank Campaign Brief for printing the ad in their 1997 publication ’10 Years of Creative Australian Advertising’

  • Is SOPA the end of the internet…?

    If you use the interent any time during the day you may have seen the term SOPA pop up in news sites, social sites and blogs.

    But what is it all about? This is the best explanation I’ve seen so far.

    [vimeo http://vimeo.com/31100268]

    To say that SOPA could be the end of the internet is stretching the ideas of rational thinking, but it will be, if it passes the US House of Reps and Senate, and isn’t vetoed by President Obama, the end of the internet as we know it today. Facebook, YouTube and Wikipedia could all be nothing but a memory or nothing like they are right now.

    We all take the net for granted but it’s important to remember that the controlling organisation, ICANN, is overseen by the US Dept of Commerce and was created by US Dept of Defence’s Defence Advanced Research Projects Agency (DARPA), also the guys who first invested in Facebook, but that’s another story.

  • Happy 21st Ashleigh!

    So, favourite Niece/Goddaughter, here’s your birthday present.

    1. 2012 Membership to the Melbourne Storm
    2. Virgin Blue $200 Gift Voucher
    3. Your personal domain name: www.ashleighmcclure.com
      I registered this domain for you so can have your own little part of the internet. I’ll show you hot to set it up so you can have all your existing email addresses and anything@ashleighmcclure.com go to one mail box.
    Lots and lots of love and all the happiness in the world for your future.
    UCraig


  • The evolution of the URL

    http://www.brand.com

    www.brand.com

    brand.com

    facebook.com/brand

    twitter.com/brand

    .brand

  • Where do your emails end up?

    The short answer is; you never ever know, so treat each one as if you’re telling the world. Countless court cases have come down the wrong way due to so called ‘private emails’ being made very, very public.

    The lesser end of the spectrum is just personal or professional embarrassment.

    Below is a screen capture of an email that was forwarded to me from a friend who received it from one his friends.

    It’s a funny little analogy. But to me, what makes it even funnier is who it’s coming from. Or more correctly, the profession of the originator – a counsellor  (sort of a budget shrink).

    When the ‘joke’ and the signature are read together it’s a short walk to see this guy is pretty much saying, ‘if your life is fucked, I can’t help you’.

    So the lesson for today; learn how to remove your ‘business’ signature when sending unrelated emails.There’s probably others to do with professional misconduct but I’m no expert in those matters.

  • A brief, open letter to Paul Keating

    Dear Mr Keating,
    You of all people need no reminding of the importance of the Barangaroo development site. It is more than a once in a generation opportunity, it is a once in history opportunity.

    As such there are many with specific interest in the site and the majority of those have profit as their main motivator.

    Your role as a guardian of Sydney’s architectural and planning oversight through your commentary in all forms is not only required but is your duty. Resigning your post as Chair of the Design Review Panel is unacceptable.

    There is no way you could have anywhere near the influence being outside the decision process of this development. To wit, it is in the national interest that you immediately take whatever steps necessary to reverse your resignation from the aforementioned post and continue to fight for this unique development.

    No matter what obstacles are put in your path by politicians, bureaucrats or lobbyists you must as you have always done find creative ways to sidestep their efforts for the good of the residents of Sydney, the state of NSW and the future of Australia.

    This is an opportunity for you to leave a lasting legacy. It is up to you if that legacy is of failure or triumph.

    Regards etc,

    Craig Ashley Russell