George Betsis, in bloke world, is my mate. He is the guy who taught me everything there is to know about how to create an ad. He was my mentor and has long been an inspiration.

I last chatted with him at the TropFest 09 Red Carpet where he was a guest.

It's a strange experience to be browsing a news site and see a mate in trouble. In the surf or on the road you do all you physically can. But how do you help online?

GB, if you read this, all the love in the world from my family to yours, brother.