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Blink and you’ll get it

Gladwell's recent book 'Blink' is fascinating from many angles. From the job hunter's point of view he writes about how a prospective employer would be better off spending 10 minutes in a candidate's bedroom than meeting with them face-to-face for an hour at a time, once a week for a year. 52 hours v 10 minutes. However both are pretty much unlikely to occur.
The theory goes that we each have so much accumulated knowledge and general expertise in human nature that the signals that can be picked up from a prospective candidates bedroom are more telling than 52 hours of interviews. How I arrange my books, what books I read, what music is on my iPod, are the clothes all over the place or are they stacked neatly in colour order, what art work/posters adorn my walls.
Do you want a prospective employer wandering around your bedroom? I don't. So I think the answer is to turn our blogs into our bedrooms. Look at the stuff we put in our 'digital bedrooms' – you can see the ads I've created that I think are the best, my best work. You can see what book's I've read and want to read – how telling is that – plenty of Godin, no Proust. I've blogged about the movies I like and why and didn't like and why. You can see my passion, photography and what I think are my best pix. Catagorised. Filed. Sorted. Displayed. You can see my twitter updates and glean how open I am as a communicator. You may even be able to pick up on my sense of humour. Or lack thereof.
You can get to my LinkedIn profile and check out who I know professionally and where I've worked. And for whom.
As I look around my bedroom I can see every part of me; the good, the bad, the ugly.
So welcome to my bedroom. I'd be fascinated to know what you thought of me from what you see here.

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What I Think

Sybilla Budd at TropFest 09

Sybilla Budd at TropFest 09

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What I Think

Facebook get rich quick scam busted – web – Technology – smh.com.au

Facebook get rich quick scam busted – web – Technology – smh.com.au.

Here’s a free safety tip; never, ever buy anything from anyone advertising on FaceBook. Assume every advertiser is a liar, thief and cheat. Simple.
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What I Think

TropFest 2009 Red Carpet – a set on Flickr

TropFest 2009 Red Carpet – a set on Flickr.

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Too funny

Telstra executive sparks Microsoft security scare – BizTech – Technology.

Nice work Sol. My guess is he’s down to his last million after watching his options disappear into thin air and needs to get some quick cash via eBay. How many prototype HTC handsets with WM 6.5 will be on eBay tomorrow? And how many WM 6.5 operating systems will be on torrent servers tomorrow? Microsoft say they have no cause for concern; have they met the internet?
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Hello world!

Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!

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What I Think

Consumers are not dumber than marketeers

Whisper campaigns exposed: pay per lie on YouTube – BizTech – Technology.

This seems to be happening more and more often. As this story outlines a blobger was paid to promote a TV show. Last month a blogger was paid to promote a menswear line. But where’s the story? that bloggers are being paid to be the voice of marketeers or that people are finding out.

As I’ve mention many times now it’s only the first 10 or so pages of the news paper that’s news, the rest is courtesy of public and media relations. And it’s the stuff you don’t get to read about that should worry you most, thanx to the craft of spinning – professionals or manage to kill stories before they get to the paper editor. I’m using newspapers here but the same is true for all news media.

From a PR point of view this is all upside, or as Leo Laporte would say, ‘They failed up’. This article has got a big mention for the producers, a big mention of the show (with pic and star’s name). One can wonder who outed the blogger; his 3rd party associate perhaps. Or can wonder about important things in life.

Marketing makes the world go round. Convincing you to buy product ‘New and improved’ over ‘Old and trusted’ or believe in candidate ‘It’s time for a change’  instead of ‘stick to who you know’ is one of the biggest industries on the planet. 

The days of simple press ads with a TV offer just don’t work anymore. We’re in a fascinating time where consumers are becoming wiser and far more technologically than those producing ads.

There’s a great line in the 2nd ep of Studio 60 on the Sunset Strip when the new president of NBS states; ‘ I don’t believe that the people who watch television are dumber than the people who make television.’ It’s a thought that marketeers and advertisers should take on board.
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I’m not the criminal mastermind I thought I was.

Man facing drive-in movie piracy charge – BizTech – Technology – smh.com.au

This is just such a simple idea I can't believe it never occurred to me.
I can't vouch for the quality of the output but assuming he located himself mid-field (that's what they call the car park at a drive-in – Dad worked at one for years under the dubious aliases of Peter Rabbit and Patrick Wolf…), used a tripod and kept any reflection of the windscreen, or rear screen the vision would have been OK. 
Sort of like an old style kine transfer. Now if he had sound input straight from his sound system into the camera the audio would have been pretty good too. 
The only thing is the movies he was pirating – rubbish. 
All of them.
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Barry Schwartz’ passionate plea for practical wisdom, a standing ovation talk fresh from TED2009

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How twitter, FB et al will make money

Twitter experiments with money-making schemes – BizTech – Technology

The para in this story is probably the most interesting and to save you the time here it is:

“It’s the same kind of challenge for these sites,” said Peter Daboll, who has studied consumer behavior on the Internet for years, including in his latest job as CEO of Bunchball Inc. “How do they build on their great audiences and keep them engaged, without alienating them with a bunch of crap?”

That’s the kicker – a bunch of crap! And that’s why it’s up to advertisers and their agencies to NOT PRODUCE CRAP. FB was quick last month to shut down a promotion by one of the fast burger giants that was offering a free burger for every 10 ‘friends’ you dumped. FB freaked. But spin that around and what do you have? If FB will kill a campaign because it effects them so drastically, perhaps they should only accept campaigns that are worthy of their users. It’s a bit like censorship some might say. But I for one am getting sick to feath of the FB side bar adds telling me how I can get rich quick using Google adwords and how sexy young women in my neighbourhood want to root me right now. Or may be it says meet me right now. Whatever. If FB (and shortly twitter) want me to take notice of ads then they have to provide me with ads that are really, really relevant and don’t just fit my profile.
The way forward to ensure that there are no crap ads on FB and twitter is in a position to start this when their revenue model is launched soon.