Author: Me

This is what happens when big company chiefs ignore the new media; they get slammed, and rightly so.

Smarthouse News is an excellent daily enewsletter for consumer electronics retailers and geeks in general.

Link: Smarthouse News – IPTV.

Link: Identity theft virus infects 10,000 computers – Technology – smh.com.au.

This is the list of finalists for the Australian Commercial Radio Awards. There is more creativity in one podcast than this lot combined.

I wonder how long it will take for the advertising manager of the winners to up their rates. Not long I’m sure.

Link: AdNews.

That’s great. How long before the cars companies offer Microsoft integration kits like they already do and have done for some time with iPod kits?

Reminds me of the email that went something like this;
Microsoft tells the world that if the development of cars moved at the same rate that Microsfot products developed we should all be driving flying cars. This was coutnered by the head of one of the big four US car manfacturers who said, “If cars evolved as microsoft products did, we would all have to push the Start button to turn the engine off and the car (flying or otherwise) would crash for no reason at all, anytime it wanted.”

But please read the ecellent story below from The Sydney Morning Herald.

Link: Microsoft confirms plans for iPod rival – Digital Music – Gadgets – Technology.

In a nut shell:
Podshow launches their new directory/hosting/delivery system called Podshow+.
Adam Curry’s (owner of Podshow) mother passes away.
Screams are heard from podcasters pissed that their feeds are being ‘hijacked’ and renamed (without their copyright info) to a Podshow+ feed.
Conspiracy theorists believe that this ‘error’ was a PR ploy.
Everyone takes a breath and we move on.

Seriously guys; mistakes happen. It’s not like these guys are taking their marketing cues from the producers of Big Brother (Aus version).

Link: Paul Colligan’s Profitable Podcasting » Blog Archive » Podshow Tin Foil Hat Moment.

With a brain the size of Mr Adams’ one would think that this technology thing was a walk in the park. However, as he is a self confessed Luddite (look it up kiddies) the fact that he is reaching such an enormous and deep audience is simply more evidence that content is king in the world of podcasting.

Link: Out of left field – TV & Radio – Entertainment – smh.com.au.

Is this the ultimate in podfading? Or pod-ego exploding? You’ll remember that Rocktboom auctioned advertising spots in their podcast on eBay earlier this year. They raked in some serious coin. The full story will emerge (and bore) in the days to come…watch another space.

Link: Podcasting News: Amanda Congdon Leaves Rocketboom.

Content is king. I’ve said it before and I’ll say it again and again.

The Australian advertising legendary jingle writer Alan Morris of MoJo fame had a saying; ‘If you’ve got something to say, say it. If you haven’t, sing it.”

People will not waste their time listening to a podcast if it’s crap – that’s what radio has done for 20 years. Podcasting is about getting qulaity information to your audience so they can listen at their convenince. There is no real mystery to podcasting.

And this story illustrates my point very well.

Link: Mac News: Podcasting : NPR Fleshes Out Its Podcast Lineup.

This will be interesting to see how long Sustagen will sustain it’s association with these podcasts when the audience drops to nothing. Just like all previous instances when podcasters have put ads in their shows.

Alan Kohler with his daily market report got the message quickly and moved the ad for Landrover from the top of the show to the end. Hopefully his audience is climbing again – it’s a bloody good listen.

Link: Austereo links with Sustagen in ad deal – Breaking News – Business – Breaking News.

Link: The Sydney Morning Herald Blogs: MashUp / When you’ve been shafted … Archives.