Content is king. I’ve said it before and I’ll say it again and again.
The Australian advertising legendary jingle writer Alan Morris of MoJo fame had a saying; ‘If you’ve got something to say, say it. If you haven’t, sing it.”
People will not waste their time listening to a podcast if it’s crap – that’s what radio has done for 20 years. Podcasting is about getting qulaity information to your audience so they can listen at their convenince. There is no real mystery to podcasting.
And this story illustrates my point very well.
Link: Mac News: Podcasting : NPR Fleshes Out Its Podcast Lineup.