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GE Capital

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Galileo

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Commonwealth Bank

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CIG

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Canberra Tourism

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When not to market

Link: Red e-Mail.

So the front page of most of Australia’s papers today is about how many flights Qantas has had to cancel because of their ongoing pay dispute with flight engineers. So is now the smart time for the flying kangaroo to send out not one, but two emails about their cheap fares.

Who would trust a Qantas flight at the moment. My father was on scheduled on QF3 (SYD/ HNL) on Tuesday only to find it was cancelled. They found him a flight later that day – in a flying sardine can.

One of my clients was scheduled on a SYD/MEL flight on Tuesday afternoon and was rescheduled to 7pm that night.

I don’t know that many people and still 2 people I do know got screwed by Qantas – in one day.

Surely now is not the time to be asking people to ‘come fly with me’. Leave it a week until we forget/forgive. Than put your hand out again. All Qantas has done is to reinforce their unreliability.

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THE MOST IMPORTANT FINANCE ADVICE YOU WILL EVER GET

Godin does it again. And interestingly, it’s not on his usual topic. Read this. Get rich.

Link: Seth’s Blog: Urgent personal finance advice.

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Snapshot of a small-minded people – Arts – Entertainment – smh.com.au

Link: Snapshot of a small-minded people – Arts – Entertainment – smh.com.au.

In this excellent essay John McDonald outlines his ideas in defence of artist Bill Henson. If only our politicians had the same guts instead of an attitude of ‘pleasing all to offend none’.

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Retailers cane Sunrise over bully tactic

Link: <a title="Retailers cane Sunrise over bully tactic | NEWS.com.au Entertainment” href=”http://www.news.com.au/entertainment/story/0,26278,23753015-10388,00.html”>Retailers cane Sunrise over bully tactic | NEWS.com.au Entertainment.

This is a fascinating story. Boland tries to take the moral high ground using the Rudd 07 campaign line of ‘Working Families”, but falls flat because no one of the big 3 wants to play ball. Then the big 3 decide to hang Boland out to dry in the Sunday press.
Now sit back and wait. Will Boland and his team at Sunrise (ratings falling every day) step up the campaign? Or will he run away?
I think this was a neat idea executed poorly. Very poorly, Mr Boland. I suggest next time you or one of your dream team hatches a plan like this you run it past your marketing team (experts) in house counsel (more experts) and your corporate communications experts too. With a bit of thinking (big end of town style) you could have made this work.
How long with Mr Boland’s masters continue to let him make the network look like idiots and stand over merchants to their clients, ie advertisers?
If I were from those big 3 my first move would be to take all my advertising from 7 and ask Mr Stokes for a please-fucking-explain. And if I was any other 7 network advertiser I would be very worried that on-air mentions now constitute editorial enhancements. Actually, from a viewers POV, I’m worried about that too.

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I wish Indy died at the end of the last movie.

Link: Less dash than lash, yet Indy’s on form – Film Reviews – Film – Entertainment.

Then The Speil and Luke’s Real Father couldn’t bring him back for this train wreck. The linked review is far to nice, probably so that the reviewer continues to get invited to openings.

Truth is, IJ4 is a turd. The biggest problem IMHO is that there are far too many ‘name’ actors in this movie. Raiders had Ford as the good guy, Denholm Elliott as his side kick and Paul Freeman as Belloq, the bad guy. The second movie has got no one, including Mrs Speilberg. The third, my favourite repeats the Ford/Elliot double and ads Sean Connery. Not just for the sake of adding a name, back then, he was really on an ex-Bond. Connery was brilliant and it led to many more roles for him after shaking off the 007 history.

From the opening scenes I could pick half a dozen faces from TV including Janitor from Scrubs and some Australian dick from Neighbours/Home and Away/The OC/Lost/Ugly Betty. Not to mention Kate Blanchett, John Hurt (brilliant) and Ray Winston. Why the big names? Because the story was a let down. If you thought IJ2 was a joke, then this one will make you cry. It is so disappointing.