Link: <a title="Retailers cane Sunrise over bully tactic | NEWS.com.au Entertainment” href=”http://www.news.com.au/entertainment/story/0,26278,23753015-10388,00.html”>Retailers cane Sunrise over bully tactic | NEWS.com.au Entertainment.
This is a fascinating story. Boland tries to take the moral high ground using the Rudd 07 campaign line of ‘Working Families”, but falls flat because no one of the big 3 wants to play ball. Then the big 3 decide to hang Boland out to dry in the Sunday press.
Now sit back and wait. Will Boland and his team at Sunrise (ratings falling every day) step up the campaign? Or will he run away?
I think this was a neat idea executed poorly. Very poorly, Mr Boland. I suggest next time you or one of your dream team hatches a plan like this you run it past your marketing team (experts) in house counsel (more experts) and your corporate communications experts too. With a bit of thinking (big end of town style) you could have made this work.
How long with Mr Boland’s masters continue to let him make the network look like idiots and stand over merchants to their clients, ie advertisers?
If I were from those big 3 my first move would be to take all my advertising from 7 and ask Mr Stokes for a please-fucking-explain. And if I was any other 7 network advertiser I would be very worried that on-air mentions now constitute editorial enhancements. Actually, from a viewers POV, I’m worried about that too.