Category: What I Think

Hit shows plundered – National – smh.com.au
Link: Hit shows plundered – National – smh.com.au.

Link: Burglar checks email while robbing home – Breaking – Technology – smh.com.au.

For the first time ever someone has actually made a clever ad to promote a news service. The ad I refer to is the one where Mark Ferguson starts to camera, then cuts to the rest of the news team who mime to Furgo’s V/O. Good work fellas.

Yes, it’s a rip off. Yes, it’s been done before. So fucking what – it’s very funny and it works. Now, as for the piss ants who dupped it for Jay Jay’s Jeans, ‘Small Ad’; go and get a real job picking up trash. You are a disgrace.

Actually more stupid and insensitive than tired. Beaurepairs is having a ‘Change of season’ sale, stating that with the rain falling you’ll need to get new tyres on your car. The graphics are supposed to be a weather map, showing rain falling in different locations. If only you fools. Someone forgot to tell these retailing Einsteins that Australia, especailly the big bit in the middle, is in the grips of the worst drought for a century. Pull your non-creative heads out of yourcollective arses and get into the real world. Rating: F

This is one of the worst ads I’ve seen recently. And by the looks of the actors, they didn’t even want to be in this load of shit either. I bet none of them will add it to their showreels, and I’m guessing the agency and production company won’t either.
The ad is supposed to be an auction, with the lenders bidding for a couple’s mortgage. Problem is, it’s a reverse auction so no one really wants the business. So the take out is this; if you go to Mortgage Choice they’ll find a lender for you who really doesn’t want your business.
Rating: F

A lack of posts from mid April to mid May was not due to a lack of crap ads or a flourish of great ads. My beloved (and just out of the box) 1.67GHz 15 inch G4 Apple Macintosh PowerBook produced an annoying fault which needed a trip to the MacDr. The repair, a new keyboard and track pad button, took longer than expected. The result being that my ability to update this blog was seriouly limited to my time at the office where I don’t watch much TV and therefore don’t blog at all.
But now my Mac is better so poor creative will be panned and great creative praised at every possible opportunity.

Nothing is sadder than seeing a past sporting hero doing bad ads in prime-time; any time actually. Steve Waugh, one of the greatest Australian cricket captains has now sunk to the depth of mediocrity with his staring role in what can onlybe described as a crap ad for health insurer AHM.
To make things worse, there is a whole campaign based on this woeful idea of Waugh answering questions put to him by, in the first case a panel of ‘journalists’ and secondly by some of his ‘mates’ with the absurd response, ‘Ahm’. Purile at best.