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What I Think

Do Not Choose Mortgage Choice

This is one of the worst ads I’ve seen recently. And by the looks of the actors, they didn’t even want to be in this load of shit either. I bet none of them will add it to their showreels, and I’m guessing the agency and production company won’t either.
The ad is supposed to be an auction, with the lenders bidding for a couple’s mortgage. Problem is, it’s a reverse auction so no one really wants the business. So the take out is this; if you go to Mortgage Choice they’ll find a lender for you who really doesn’t want your business.
Rating: F