The para in this story is probably the most interesting and to save you the time here it is:
“It’s the same kind of challenge for these sites,” said Peter Daboll, who has studied consumer behavior on the Internet for years, including in his latest job as CEO of Bunchball Inc. “How do they build on their great audiences and keep them engaged, without alienating them with a bunch of crap?”
That’s the kicker – a bunch of crap! And that’s why it’s up to advertisers and their agencies to NOT PRODUCE CRAP. FB was quick last month to shut down a promotion by one of the fast burger giants that was offering a free burger for every 10 ‘friends’ you dumped. FB freaked. But spin that around and what do you have? If FB will kill a campaign because it effects them so drastically, perhaps they should only accept campaigns that are worthy of their users. It’s a bit like censorship some might say. But I for one am getting sick to feath of the FB side bar adds telling me how I can get rich quick using Google adwords and how sexy young women in my neighbourhood want to root me right now. Or may be it says meet me right now. Whatever. If FB (and shortly twitter) want me to take notice of ads then they have to provide me with ads that are really, really relevant and don’t just fit my profile.
The way forward to ensure that there are no crap ads on FB and twitter is in a position to start this when their revenue model is launched soon.