Above is the image that appeared at the top of an email from MelbourneIT, advertising how they can help protect my brand. Thing is, they breached the copyright of the Cancer Council by using their tag line Slip Slop Slap. Don't believe me? Google it!
I cannot stress how critically important it is if you are promoting yourself or your business as an expert that you actually are an expert. I'm pretty confident that anyone who knows that Slip Slop Slap belongs to the Cancer Council will also now know that MelboureIT are not experts in brand protection.