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What I Think

Is Radio Really Dead

Yesterday was a interesting 24 hours in the media cycle. In the morning, I get an email announcing radio was dead. Although I don’t listen to any commercial radio anymore, I was surprised to hear it was dead. But then again, this story seems to come around every year or so. And still I’m pretty sure that there are still radio stations out there.
Link: RIP radio? – Technology – smh.com.au.

But just hours later I got an email from AdNews saying radio adverting revenue was up on the previous year. A dead service making more money than before? Fascinating. Are radio stations making all their money from podcasting? I think not.