The last 3 paras are gold. This idiot from DMG (which owns the Nova and Vega stations) thinks that people want to listen to ads. Interesting when the leading podcasts are ad free. You, Mr Jones, are irrelavant to anything, everything. And thinking for one second that ‘home-based amateur’ podcasting will go away proves that. What did Vega Sydney rate last survey? A mere 10,000 listeners compared to Dr K who gets 30 times that and a podcast like ‘Keith and the Girl’ with 250,000 subscribers. Wouldn’t you kill for a dollar a day from that crowd, Mr Jones? Would make your Vega stations the most profitable in the world rather than the soon-to-be-dead failed $96,000,000 experiment that it is. Back to packing boxes at Franklins for you.
Link: The Australian: Podcasting appeal transcends geek factor [March 09, 2006].
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