*Fine print is for weasels. If you have a marketing offer make it simple. What you get. What you have to do. By when. Simple.
There is more to lose when marketers add fine print. Look at the reams of qualifications, rules and exemptions in a Frequent Flyer program. Pages and pages and pages of fine print that the program owners love to use to get out of paying up. They keep changing the rules and never in favour of the consumer. Which is why a rewards program is a double-edged sword. If you ask any airline CEO they would gladly get rid of them immediately. The value on their balance sheet of outstanding points in some cases exceeds the value of the airline. So when the airline fails (is old, merges, collapses) those points disappear into… thin air!
BOGOF is the oldest promotion ever; probably the first. By One Get One Free. (My version remains the best ever although in the age of #MeToo is outdated, to say the least.)