I’ve explored* both ends of the bell curve and discovered too few customers on the right-hand side and too many competitors on the left-hand side. Most businesses, and people for that matter, exist within the middle of the bell curve. They feel safe there because they are. The outliers might tempt them now and again but until the majority of the sheep make a move, either way, the middle of the bell curve is their home. This market is massive and much easier to communicate with that either of the pointy ends.
*wasted a lot of time, energy and dollars.
The above bell curve originally appeared here
You must be logged in to post a comment.