Pay particular attention to points 6 and 9 in the attached article below; Facebook and LinkedIn are excellent tools but not substitutes for real-time, off-line, face-2-face, over-the-back-fence (as my latest client calls it) conversations.
Social media marketing works when like minded people (friends/colleagues you like) are introduced to a new idea/product/service by someone in the group. If you add a hundred or worse a thousand randoms to your online networking groups you will be flooded with irrelevant and therefore annoying messages. Networking FAIL!
Facebook is for friends and family. LinkedIn is for colleagues.
Networking for shy people – The Venture – MySmallBusiness – Sydney Morning Herald Blogs.
There’s an old saying; a man who can’t count his friends on one hand is a very lucky man.
A close friend of mine recently went through an enormous personal crisis; life changing, potentially soul destroying. Her 479 Facebook friends were no where to be seen. Her support group was her family, one or two other friends and me. Interestingly, we’re so close we’re not friends on Facebook.
via Networking for those who hate networking.