Can Alex Bogusky Help Microsoft Beat Apple?
I need not comment as enough kilobytes and pixels have been created about this story. In essence, Microsoft engaged Alex Bogusky of Crispin Porter + Bogusky to save them from the guys who have just 5% of the market.
The top link is to the May 08 story in Fast Company. The second link is to one of the hundreds of posts about why the new Microsoft campaign is rubbish.