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Me in the SMH – 11th Paragraph

Twitter: the new way to find a job – BizTech – Technology – smh.com.au.

Interesting experiences here although I do not agree at all with the last couple of paragraphs. Online branding/personal branding is IMPERATIVE! Branding, and this is what 99.9% of advertisers and 'brand managers' either don't understand or don't know, IS ALL ABOUT RELATIONSHIP BUILDING. Build your brand, build your relationships. They will be the absolute cornerstone to success; personally, professionally, commercially.

Update 28/03/09 1040hrs: Just received first LinkedIn request related to the story.