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What I Think

When not to market

Link: Red e-Mail.

So the front page of most of Australia’s papers today is about how many flights Qantas has had to cancel because of their ongoing pay dispute with flight engineers. So is now the smart time for the flying kangaroo to send out not one, but two emails about their cheap fares.

Who would trust a Qantas flight at the moment. My father was on scheduled on QF3 (SYD/ HNL) on Tuesday only to find it was cancelled. They found him a flight later that day – in a flying sardine can.

One of my clients was scheduled on a SYD/MEL flight on Tuesday afternoon and was rescheduled to 7pm that night.

I don’t know that many people and still 2 people I do know got screwed by Qantas – in one day.

Surely now is not the time to be asking people to ‘come fly with me’. Leave it a week until we forget/forgive. Than put your hand out again. All Qantas has done is to reinforce their unreliability.