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What I Think

Proof: Telstra is stupid

The most recent ad for the T3 piss your money up against a wall Share Offer has been shot in widescreen, which is great. But then they (their agency or production campany) went and letterboxed it. That is, cut the top and bottom off by adding a thick black strip. The effect is to make the ad look like it’s in widescreen on a standard 3:4 TV. IDIOTS. If you’ve shot it widescreen, just show the thing widescreen. No one with a 3:4 TV appreciates your efforts in trying to fake a widescreen ad.

More proof that your customers are smarter than your management.