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What I Think

iPod wins Shonky award – National – smh.com.au

This is sad. Sad that Choice has fallen to the crappy PR strategy of attacking a big brand for little gain.

Every other product mentioned in this story has failed. Not just one or two of each, but every single one. Can the same be said of every iPod failing? Of course not. I’ve all the people I’ve met I’venever met a single one who had an iPod with a cracked screen or dud battery. Where are all these people?

On the other hand, I would find it implausible that not a single iPOd of the millions produced was a dud. But for Choice to include it in their top 10 is nothing but PR hackery at it’s worst.

Poor show Choice.

Link: iPod wins Shonky award – National – smh.com.au.