https://www.youtube.com/watch?v=Fq2CvmgoO7I
Why the fuck would anyone care what anyone thinks about this ad? Adland has gone nuts on reviewing this ad.
Want to know what I think? I think 13,482,216 in 36 hours (at the time of writing) is amazing. They made it emotive because that’s Nike’s brand voice. They used Colin Kaepernick because they wanted to be controversial and that is how you get news media to pick your ad and play it in prime time news, over and over, without spending a single cent. Did they have to use him; of course not. Apple’s groundbreaking ‘Here’s to the Crazy Ones‘ TVC which is in almost the same mindset, used actor Richard Dreyfus.
The only people whose opinion matters about this ad are the target market. Everyone else is nothing more than a bystander.