Just when I was starting to think that news.com.au was lifting their game comes this story;
Advertisers pay for personal Facebook information
Shock horror! Oh, the humanity. On what planet does this constitute news. It may be to the ‘journalist’ who wrote this story but for every other person on Facebook its well known. Actually, expected.
Perhaps rather than coming from a journo this ‘story’ has fallen from the mind of a Myspace (owned by News Corp) PR hack and published on all their sites in some half hearted and poorly conceived strategy to bolster the flagging fortunes of Myspace.
And the comments on the story should give the editors some food for thought – if they do in fact think at all. Consumers expect to be advertised to when they receive a service for free.
Stories like this prove that news.com.au and the larger organisation is out of touch with their audience.