Pete and Tony

Peter Phelps and Tony Martin are two of Australia’s better stage and TV actors. And now star front and centre in TV ads. Peter has replaced ‘Beau’ in the Beaurepair Tyre ads and Tony is staying in character as the broading detective for the launch campaign of Madison magazine.
Neither ad stands out so much as anything special but could the use of medium grade talent be a new trend to save creatives the pain of coming up with an idea? It’s more like sponsorship or personal recomendation than an ad.