The end of TV ads…?

I’ve just been looking at a forum for Mac geeks on Whirlpool. There’s a thread where one guy (or girl, can’t tell) wants to know how to edit the TV ads out of the shows he is recording using the EyeTV box so his girlfriend doesn’t have to watch them. Woo. There goes the neghbourhood. Because 50 people gave him 20 different ideas to do it, simply and quickly. Now if that catches on do you think advertisers are going to be so willing to spend big on TV air time. I don’t.